Meta’s Threads Sees 70% Dip in Traffic, Users Spend Just 4 Minutes per Day

Meta’s Threads, a text-based social media app that was launched in July 2023, has seen a significant decline in traffic since its launch. According to Sensor Tower data, Threads had 13 million daily active users (DAUs) in July, down from 44 million DAUs in its first week of launch.

The average daily time spent on Threads is also very low. In July, users spent an average of just 4 minutes per day on the app. This is significantly lower than the average time spent on Twitter, which is 30 minutes per day.

There are a number of reasons why Threads has seen such a decline in traffic. One reason is that the app is very similar to Twitter. In fact, Threads has been described as a “Twitter clone.” This means that there is not much to differentiate Threads from Twitter, and users are not seeing a compelling reason to switch to the new app.

Another reason for Threads’ decline in traffic is that the app has been plagued by technical problems. For example, some users have reported that they are unable to post or view Threads. These technical problems have made the app frustrating to use, and have likely contributed to the decline in traffic.

Finally, it is also possible that Threads is simply not resonating with users. The app’s focus on text-based communication may not be appealing to users who are accustomed to using more visual-based social media platforms like Instagram and Snapchat.

It remains to be seen whether Threads will be able to turn things around. However, the app’s current trajectory is not encouraging. If Threads is unable to attract more users and increase the amount of time that users spend on the app, it is likely to be discontinued.

What does the future hold for Threads?

It is difficult to say what the future holds for Threads. The app has seen a significant decline in traffic since its launch, and it is unclear whether it will be able to turn things around. However, there are a few factors that could help Threads succeed.

First, Meta could improve the app’s features and functionality. The app could be made more visually appealing, and it could be integrated with other Meta products, such as Instagram and Facebook.

Second, Meta could focus on marketing Threads to a specific audience. For example, the app could be marketed to users who are interested in following celebrities or influencers.

Finally, Meta could simply wait for the market to mature. Social media is a rapidly changing landscape, and it is possible that there is a demand for a text-based social media app. If Meta is patient, it is possible that Threads will eventually find its audience.